Bet365 First to Launch Native Playtech App

Bet365 is officially the first operator to launch the new native mobile casino app from popular software provider Playtech.

According to Playtech, the new app loads up to three times faster than other HTML5 offerings and is available to download on IOS and android devices.

The new app is available as an upgrade to Bet365’s existing mobile casino app.

What’s different?

Playtech’s new app is customer focused, with players being able to customise their gaming experience by grouping their favourite titles in one place.

You will be access over 100 native games using the app, including classic casino games, and all of the latest Playtech releases.

Reactions

Speaking of the launch of the new app on Bet365, Bet365 chief executive, Christian H. Bogstrand, said:

“We have worked closely with Playtech on the development of the new Casino native app, ensuring we provide high quality content with a much faster and improved gaming experience.”

Shimon Akad, chief operating officer at Playtech, added to Bogstrand’s comments, saying:

“Research, including a recent Nielsen report, suggests that 89% (vs. c.11% browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.

“Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players.

“The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”

Bet365 has made a variety of distribution deals with the likes of Yggdrasil this year to add content to their sites, being the first in line to launch this new innovation from Playtech suggests that Bet365 are looking to keep growing, and keep evolving.